Published on January 28th, 2013 | by Surminga1
5 Reasons to use Hootsuite for your Social Media Management Strategy
Social media has grown from a place of sharing images and status updates with your friends to an integral piece of corporate strategy within the space of only a few years. Companies have sought to employ whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts in order to spread the word about the companies image, deals and whatever else the company may sell or promote. Companies are always on the hunt for better social media tools to engage their constituents. Below is a list of five features key to delivering on a social media strategy.
1) Scheduling Tweets and Updates
Social media never sleeps, so for you to ensure your always available and promoting the social media management tool of choice should allow you to schedule messages in advance. So even if you’re in your bed at night or out of the office on holiday for a week, you can schedule messages out to your customers.
If you want to take scheduling to the next level, Hootsuite offers the ability to schedule large batches of messages at once. This is a great way to speed up your time spent working with your social media and be a useful time-saver when it comes to managing campaigns or contests that require heavy messaging around a certain period of time.
2) Geo Location
When it comes to interacting with your customers, some of your customer may speak french or portugese where you are only versed in English. Hootsuite is a brilliant tool that optimizes your searches and filters your searches by language to help you curate relevant content for different demographics.
3) Keyword Search
Social media is also an effective way for businesses to keep their finger on the pulse and stay up-to-date with trends that the world are currently talking about. Hootsuite allows you to set up keywords or search streams to provide an insight into what is trendy among your customers and followers. Using keywords streams and search’s can help you develop a marketing strategy that focuses on customer’s lifestyles and personal preferences.
Keywords are useful for keeping track of competitors’ activities but they’re also useful for tracking brands that are complementary to your offering. If your product is often purchased in conjunction with another product, keep an eye on the complementary product’s social media activity to take advantage of promotions or recent sales, as these are potential leads ready to be converted.
In order to be social you need to have a conversation or involve more than one party. Collaboration is key when it comes to developing and executing an effective social media campaign. Hootsuite ensure’s and enables you to the social media management tools to enable you to seamlessly collaborate with your team to ensure you execute an integrated social media management strategy.
Social media is often covered by huge budgets as companies invest more and more resources into these channels and there is an expectation for reports which show ROI for social media outreach. Hootsuite allows you the ability to analyze important metrics such as click-through rates on shortened links, clicks by region and top referrers. It also important to have access to Facebook Insights and Google Analytics.
Hootsuite is a very cost effective tool for what it offers, you can go for the free version if you are not in charge of several accounts, but if you are in charge of several accounts you should go for the paid options as it offers a huge amount more than the free option.