Published on March 18th, 2013 | by Surminga0
How to start a successful PPC Campaign
PPC is a marketing strategy and stands for Pay Per Click. PPC simply means that you are paying for traffic instead of organic search traffic. Google is the major provider of PPC whilst Facebook is hot on their tail in terms of Facebook PPC ads within the Social Netowkr itself. Within Facebook and Google in particular PPC ads are also called Sponsored ads and are managed on the platform referred to as ‘Google AdWords’.
When to Use PPC Advertising
You need to ask yourself and perform a business case as to why would you need PPC? For example, if you have a new website and you don’t think anyone is visiting it – it is a way of getting traffic but it will only last as long as your budget does. If you have an idea about how SEO works but are not willing to take the time to produce organic search traffic and you want traffic now, we are now in a digital marketing era of instant gratification meaning you can have it.
What do you get from PPC
If you choose to go down the PPC route, you are allowed 25 letters for your ‘Headline’ and then 35 letters on line one and another 35 on line two. You also get 35 letters for the display url. This is the URL your user will see and you get the chance here to advertise a bit more. The URL must match the destination, if the ad sends users to www.socialisly.com then you cant have the display url as facebook.com or a link to Socialisly on Twitter, but you can have something like socialisly.com/seo-books.
You need to take the time to make sure that your Ads are inviting and marketable so that the user click’s on them. If you have a well researched and planned promotion on your site, advertise it. If you’re the cheapest for a product in your niche then create an ad about it and this is your chance to say why that person should click on your advert.
Steps to starting a successful PPC Campaign
- Define your budget
- Do your keyword research
- Bid on the correct keywords
- Use separate adverts for all of your different keywords
- Create an attention grabbing headline
- Create an effective ad copy
- Build upon your landing page and optimize it for best ROI
- Rebuild Ads occasionally
- Test Your PPC regularly
- Create a team to monitor all campaigns
Why Use PPC
The main reason as to why you would opt to use PPC would be down to the top three positions within a search, generally get’s the most traffic as not everyone realizes these are adverts. Make sure you consider though, where the traffic is going to. The ad can be as great and wel thought out as anything but if your website is awful and you do not get many sales then your efforts may be pointless and a waste of money. You need to think about your ROI.